Global Advanced Research Journal of Agricultural Science (GARJAS) ISSN: 2315-5094
October 2019 Vol. 8(9): pp. 271-274
Copyright © 2019 Global Advanced Research Journals



The Communication Process of Becoming A Global Brand

Marisa del Pozo Lite


Universidad Complutense de Madrid, Spain Facultad de Ciencias de la Información-Edif. C-118- 28040 Madrid

*Corresponding Author's Email:

Accepted 19 October, 2019



African businesses have become more present in the global marketplace. I lead an annual research as part of the  Global Executive Program conducted  at the Harvard Faculty Club (since the year 2003 ) “Building Competitive Advantage in the Global Market”is the framework of this annual Executive Program where the number of African Businesses have increased during the last 5 years. Last program edition took place in May 2019 at the Harvard Campus and 10 African Companies from the Agribusiness Sector and from the Sub-Saharan Africa Area participated at the Program with one main purpose: to enhance their brands to increase their customer base and sales. I designed and conducted a survay research to be able to identify the following agenda among our 10 African Companies from the Agribusiness Sector resulting the following conclusions and recommendations for a future futher research.





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