Global Advanced Research Journal of Agricultural Science (GARJAS) ISSN: 2315-5094
November 2015 Vol. 4(11): pp. 775-783
Copyright © 2015 Global Advanced Research Journals

 

Review

The Brazilian consumer’s profile and perceptions of organic foods: a review

Christian Turra1*; Flávia Angeli Guisi Nielsen2; Carlos Eduardo De Freitas Vian1; Cassio Franco Moreira3; Alessandra Carvalho Ferrarezi4

 

1Escola Superior de Agricultura “Luiz de Queiroz” (ESALQ),Universidade de São Paulo, Piracicaba, SP, Brazil.

2FundaçãoInstituto de Administração (FIA), São Paulo, SP, Brazil.

3WWF-International Head on Standards andCertification, São Paulo, SP, Brazil.

4UniversidadeEstadualPaulistaJúlio de MesquitaFilho (UNESP), Araraquara, SP,Brazil.

Email: christian.turra@gmail.com

Accepted 16 November, 2015

 

Abstract

The aim of this study was to know the consumer’s perception of organic food in Brazil, including their socioeconomic profile, their behavior, their knowledge regarding organic food; and also to show the main historical facts related to the production and marketing of organic products; as well as aspects of food and their consumption in Brazil. A literature reviewwas carried out using works about this subject. In general, most of consumers were female, aged more than 30 years old and graduated. The main motivation in buying organic products was the healthy issue. Most consumers say they know the concept of organic food. They relate it to being free of agrochemicals. This shows a limited knowledge, not considering other aspects, and in some cases, there is a confusion regarding the concept of the natural food, showing that there is not a clear perception of what an organic food is. 

Keywords: organic food, consumer behavior, food safety, consumer’s profile, marketing.

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