Global Advanced Research Journal of Agricultural Science (GARJAS) ISSN: 2315-5094

February 2015 Vol. 4(2): pp. 095-104

Copyright © 2015 Global Advanced Research Journals


Full Length Research Paper


Competiveness of Cultural Sites as Ecotourism Destinations in Kisumu County: A Sustainable Development Perspective.

1David Omondi Achieng, 2 Patrick O. Hayombe, 3Maria Onyango and Agong,’ Stephen G4.

1 PhD student and researcher Planning, Jaramogi Oginga Odinga University of Science and Technology, Kenya.

2Supervisor and Dean, School of Spatial Planning and Natural Resources Management, (PhD);

3Supervisor and Associate Professor, – Jaramogi Oginga Odinga University of Science and Technology

4Vice Chancellor (Professor) – Jaramogi Oginga Odinga University of Science and Technology

*Corresponding Author’s Email:


Accepted 12 February, 2015



Sustainability of Cultural sites as ecotourism destinations  remains a crucial global engine of development and  it is clearly in the interest of ecotourism sector to maintain and sustain the cultural sites as basis for prosperity of ecotourism destinations.  The study intended to bring information on the significant sustainability factors of cultural sites to pinpoint state of art in sustainability of ecotourism destinations in Kisumu County. Sustainability of cultural sites for development of ecotourism destinations requires a sound planning process with continuous management of the key elements that support ecotourism and its destinations such as maintenance of cultural assets, local community involvement and ecosystem planning of destinations. Sustainability of cultural sites requires an ongoing commitment of resources and operational processes that address continuous improvement of the overall destination covering a range of social, economic and management issues of ecotourism destinations.  This paper sought to determine significant sustainability factors of cultural sites as ecotourism destinations in Kisumu County and its environs. . This study was premised on Expectancy-Theory and Place Branding Theory. The study adopted descriptive embedded case design and cross-sectional survey in the three selected units of analysis methodology with both quantitative and qualitative approaches to source and analyze data.  The finding established that branding is a positive move to ensure sustainability of cultural sites impression as ecotourism destinations and sustainability of livelihood of the local community in Kisumu County and its environs.

Keywords: Sustainability, cultural sites, impressions, Ecotourism, Branding Destinations, Kisumu County.





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