Global Advanced Research Journal of Agricultural Science
June 2012 Vol. 1(4), pp. 104-109
Copyright © 2012 Global Advanced Research Journals

 

Full Length Research Paper

Economic Analysis of Plantain Marketing in Odigbo Local Government Area of Ondo State, Nigeria.

Aina O.S.1, Ajijola S.2, Bappah M.T.3, Ibrahim I.1 and Musa I.A3

1. Department of Horticultural Technology, Federal College of Horticulture, Dadin-kowa, P.M.B. 108, Gombe, Nigeria.

2. IAR and T, Moor Plantation, Ibadan.

3. Department of Agricultural Technology, Federal College of Horticulture, Dadin-kowa, P.M.B. 108, Gombe, Nigria.

Corresponding Author Email: ainaoluwatunmisesunday@yahoo.comTel: 08039780411 

Accepted 25 June, 2012

Abstract

Satisfaction of consumer is one of the major aims of agricultural production. This objective is achieved when marketers finally transfer the product to consumers after adding various utilities like form, time, place and possession utilities to the product through numerous activities they perform on them. Economic analysis of plantain marketing in Odigbo local government area of Ondo State was conducted. A total of seventy five (75) plantain marketers were purposively selected from five communities. Descriptive statistics and gross margin analysis were used to analyze the data collected. The results indicate that the majorities (84%) of plantain marketers are women, (64%) combine plantain marketing with marketing of other agricultural products and (85.3%) are wholesalers with marketing experience of above 6years (81.3%). Majority (73.3%) of them has post primary education, married (86.7%), with age range between 26-45years (73.3%) and highest (56%) household size of 1-4. The results on gross margin analysis revealed that total revenue (TR), total variable cost (TVC) and gross margin (GM) were ₦6,962.4, ₦4,254.5 and ₦2,707.9 respectively. This showed that plantain marketing is a profitable venture. The problems hindering plantain marketing are erratic supply of plantain fruits, storage facilities and poor road network. It is recommended that the road linking the rural communities should be made more motorable to enhance easy movement of goods from farms to the market.

Keywords: Economic, Plantain, Marketers, Agriculture, production, Nigeria.


Related Articles


Original Research Article
Kiyawa SA, Lawan SA, Halima B and Bilkisu AI
Effects of some herbicides on the survival of Colletotrichum graminicola (Cesati) Wilson.
Glo. Adv. Res. J. Agric. Sci. September 2013 Vol: 2(9): - [Abstract] [Full Text - PDF] (115 KB)
Review
Mirela Costianu
Is the world running out of oil
Glo. Adv. Res. J. Agric. Sci. January 2015 Vol: 4(1): - [Abstract] [Full Text - PDF] (144 KB)
Original Research Articles
Benard O. Muok
Potentials and Utilization of Indigenous Fruit Trees for Food and Nutrition Security in East Africa
Glo. Adv. Res. J. Agric. Sci. February 2019 Vol: 8(2): - [Abstract] [Full Text - PDF] (179 KB)
Santos Magdalena Herrera Gallo, Aslam Díaz Castillo, Geovanny Muñoz Rodríguez, Italo Espinoza Guerra1, José Miguel Romero Romero and Tito Solís Barros
Productive performance of Rhode Island Red hens fed with foliage shrubs
Glo. Adv. Res. J. Agric. Sci. October 2015 Vol: 4(10): - [Abstract] [Full Text - PDF] (125 KB)
Sheikh Maniruzzaman, Tahmina Akter, Md. Azizur Rahman, Md. Hasibur Rahaman Hera and , Md. Maksudul Haque
Effect of Level of Phosphorus and Mulching on Growth and Yield of Tomato Lycopersicon lycopersicum L
Glo. Adv. Res. J. Agric. Sci. November 2018 Vol: 7(11): - [Abstract] [Full Text - PDF] (268 KB)
Ezat Sabir Esmaeel
Future forecasting for crops productivity wheat barley and rice in Sulaimani from 2009 to 2017
Glo. Adv. Res. J. Agric. Sci. June 2013 Vol: 2(6): - [Abstract] [Full Text - PDF] (124 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Aina OS on Google Scholar
Aina OS on Pubmed
Ajijola S on Google Scholar
Ajijola S on Pubmed
Bappah MT on Google Scholar
Bappah MT on Pubmed
Ibrahim I on Google Scholar
Ibrahim I on Pubmed
Musa IA on Google Scholar
Musa IA on Pubmed

Statistics

Viewed 3072
Printed 1162
Downloaded 5292
Powered By iPortal Works