Global Advanced Research Journal of Agricultural Science
June 2012 Vol. 1(4), pp. 104-109
Copyright © 2012 Global Advanced Research Journals

Full Length Research Paper

Economic Analysis of Plantain Marketing in Odigbo Local Government Area of Ondo State, Nigeria.

Aina O.S.¹, Ajijola S.², Bappah M.T.³, Ibrahim I.¹ and Musa I.A³

¹. Department of Horticultural Technology, Federal College of Horticulture, Dadin-kowa, P.M.B. 108, Gombe, Nigeria.

². IAR and T, Moor Plantation, Ibadan.

³. Department of Agricultural Technology, Federal College of Horticulture, Dadin-kowa, P.M.B. 108, Gombe, Nigria.

Corresponding Author Email: ainaoluwatunmisesunday@yahoo.com; Tel: 08039780411 

Accepted 25 June, 2012

Abstract

Satisfaction of consumer is one of the major aims of agricultural production. This objective is achieved when marketers finally transfer the product to consumers after adding various utilities like form, time, place and possession utilities to the product through numerous activities they perform on them. Economic analysis of plantain marketing in Odigbo local government area of Ondo State was conducted. A total of seventy five (75) plantain marketers were purposively selected from five communities. Descriptive statistics and gross margin analysis were used to analyze the data collected. The results indicate that the majorities (84%) of plantain marketers are women, (64%) combine plantain marketing with marketing of other agricultural products and (85.3%) are wholesalers with marketing experience of above 6years (81.3%). Majority (73.3%) of them has post primary education, married (86.7%), with age range between 26-45years (73.3%) and highest (56%) household size of 1-4. The results on gross margin analysis revealed that total revenue (TR), total variable cost (TVC) and gross margin (GM) were ₦6,962.4, ₦4,254.5 and ₦2,707.9 respectively. This showed that plantain marketing is a profitable venture. The problems hindering plantain marketing are erratic supply of plantain fruits, storage facilities and poor road network. It is recommended that the road linking the rural communities should be made more motorable to enhance easy movement of goods from farms to the market.

Keywords: Economic, Plantain, Marketers, Agriculture, production, Nigeria.