Global Advanced Research Journal of Agricultural Science (GARJAS) ISSN: 2315-5094
July 2015 Vol. 4(7): pp. 325-332
Copyright © 2015 Global Advanced Research Journals


Full Length Research Paper

Impact of Sales on the Competitiveness of Marginalized Families, the Case of Tomato Producers from Taviche, Oaxaca, Mexico

Rafael Rodríguez-Hernández, Ernesto Bravo-Mosqueda, Porfirio López-López, Pedro Cadena-Iñiguez


Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias (INIFAP), Campo Experimental Valles Centrales de Oaxaca, Melchor Ocampo No. 7, 68200, Santo Domingo Barrio Bajo, Etla, Oaxaca, México

*Corresponding  Author’s: Email:; Tel. 018000882222 Ext. 86213 

Accepted 13 July, 2015



Insufficient monetary income is one of the dimensions of marginalization and poverty in rural areas of Mexico, a situation favored by the scarce market participation of rural production units. Competitiveness is a concept used to describe the positioning of a production unit in a market. In San Jeronimo Taviche, Oaxaca, a greenhouse tomato production project was implemented through the creation of 27 rural family agribusiness. The aim of this work was to determine the state of competitiveness of these production units and to measure through sales the influence of the market on it, as well as to determine the required goals of unitary yields and production to become more competitive. A questionnaire was applied to the householders to collect information, from which four possible upside and downside sales scenarios were proposed, and from which economic indicators such as production value, auto- consumption value, added value, factor costs and competitiveness were estimated, the latter through the Private Cost Ratio (PCR). The results indicated that 48 % of the FPUs are not competitive, the sales level is inversely proportional to the PCR, which means that the higher sales, the lower the PCR index and the FPUs are more competitive because if sales increase by 30% competitiveness improves by 28%. It is concluded that due the situation of economic vulnerability of the FPUs it is necessary to increase the link to the market by higher sales, for which it is feasible to improve the production and yields.

Keywords: Competitiveness, market, added value, marginalization.


Related Articles

Adekunmisi, Sowemimo Ronke
Strategies for marketing library services and information products in Nigeria.
Glo. Adv. Res. J. Agric. Sci. December 2013 Vol: 2(12): - [Abstract] [Full Text - PDF] (161 KB)
Original Research Articles
Umar Musa Mustapha
Review of Global Energy Market Regulations
Glo. Adv. Res. J. Agric. Sci. June 2015 Vol: 4(6): - [Abstract] [Full Text - PDF] (134 KB)
Tibor Bareith
Profit persistence examination in the Hungarian agriculture
Glo. Adv. Res. J. Agric. Sci. April 2019 Vol: 8(4): - [Abstract] [Full Text - PDF] (227 KB)
Gyimah Daniel Agyei, Liu Liping, Jun Wang, Jie Gao
Occurrence Fusarium species, mycotoxins on cereal crops and their health implication
Glo. Adv. Res. J. Agric. Sci. October 2018 Vol: 7(10): - [Abstract] [Full Text - PDF] (148 KB)
Original Research Articles
Alaa El-Dein Omara and Ahmed El-Ghandor
Effect of Thiobencab and Penoxsulam Herbicides on Soil Microbial Population and Weed Control in Transplanted Rice
Glo. Adv. Res. J. Agric. Sci. July 2018 Vol: 7(5): - [Abstract] [Full Text - PDF] (239 KB)
Muhammad Waseem
The impact of service quality on brand loyalty A descriptive study of Smartphone users in higher educational institutions of district Vehari Punjab Pakistan
Glo. Adv. Res. J. Agric. Sci. January 2016 Vol: 5(1): - [Abstract] [Full Text - PDF] (354 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Rafael Rodríguez-Hernández on Google Scholar
Rafael Rodríguez-Hernández on Pubmed
Ernesto Bravo-Mosqueda on Google Scholar
Ernesto Bravo-Mosqueda on Pubmed
Porfirio López-López on Google Scholar
Porfirio López-López on Pubmed
Pedro Cadena-Iñiguez on Google Scholar
Pedro Cadena-Iñiguez on Pubmed


Viewed 1923
Printed 762
Downloaded 933
Powered By iPortal Works