Global Advanced Research Journal of Agricultural Science (GARJAS) ISSN: 2315-5094
July 2015 Vol. 4(7): pp. 325-332
Copyright © 2015 Global Advanced Research Journals


Full Length Research Paper

Impact of Sales on the Competitiveness of Marginalized Families, the Case of Tomato Producers from Taviche, Oaxaca, Mexico

Rafael Rodríguez-Hernández, Ernesto Bravo-Mosqueda, Porfirio López-López, Pedro Cadena-Iñiguez


Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias (INIFAP), Campo Experimental Valles Centrales de Oaxaca, Melchor Ocampo No. 7, 68200, Santo Domingo Barrio Bajo, Etla, Oaxaca, México

*Corresponding  Author’s: Email:; Tel. 018000882222 Ext. 86213 

Accepted 13 July, 2015



Insufficient monetary income is one of the dimensions of marginalization and poverty in rural areas of Mexico, a situation favored by the scarce market participation of rural production units. Competitiveness is a concept used to describe the positioning of a production unit in a market. In San Jeronimo Taviche, Oaxaca, a greenhouse tomato production project was implemented through the creation of 27 rural family agribusiness. The aim of this work was to determine the state of competitiveness of these production units and to measure through sales the influence of the market on it, as well as to determine the required goals of unitary yields and production to become more competitive. A questionnaire was applied to the householders to collect information, from which four possible upside and downside sales scenarios were proposed, and from which economic indicators such as production value, auto- consumption value, added value, factor costs and competitiveness were estimated, the latter through the Private Cost Ratio (PCR). The results indicated that 48 % of the FPUs are not competitive, the sales level is inversely proportional to the PCR, which means that the higher sales, the lower the PCR index and the FPUs are more competitive because if sales increase by 30% competitiveness improves by 28%. It is concluded that due the situation of economic vulnerability of the FPUs it is necessary to increase the link to the market by higher sales, for which it is feasible to improve the production and yields.

Keywords: Competitiveness, market, added value, marginalization.


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