Global Advanced Research Journal of Educational Research and Reviews (GARJERR) ISSN: 2315-5132

May 2013, 2(5): pp. 111-118

Copyright © 2013 Global Advanced Research Journals

 

Full Length Research Paper

Dis-intermediation and its effects (impacts) in the marketing of consumer products.  A case of developing economy-Nigeria

OKO, A. E. NDU

Senior Lecturer in Marketing, Abia State University, Uturu Nigeria

Email: a.e_nduoko@yahoo.com

Accepted 13 May, 2013

Abstract

Nigeria consumer product marketing as a sub-sector of marketing is characterized by complex phenomena of poverty, lack of awareness, technology naiveness among others. These do not encourage the adoption of (e-marketing) dis-intermediation. This exercise that studies the impact of dis-intermediation on the marketing on consumer product in developing economy sourced, and collated data based on descriptive research principles from producers, middlemen and consumers and analyzed same. Findings include possible decline in sales volume based on dis-intermediation principles, increase in cost of market offer, un-affordability of infrastructural bases for e-marketing among others. This work recommends the integration of the consumer cooperative society principles in the dis-intermediation system and enhancement of consumer education on e-marketing as well as the introduction of governmental policies that are capable of reducing the cost of business operations.      

Keyword: Dis-intermediation, e-marketing, Consumer product, Developing economy, Nigeria.

 

 

Related Articles


Original Research Article
Esiobu NS, GC Onubuogu and VBN Okoli.
Determinants of Income from Poultry Egg Production in Imo State, Nigeria: An Econometric Model Approach.
Glo. Adv. Res. J. Educ. Res. Rev. July 2014 Vol: 3(7): - [Abstract] [Full Text - PDF] (281 KB)
Review
Fadugba SE and Adegboyegun BJ
On some finite difference methods for solving initial-boundary value problems in partial differential equations
Glo. Adv. Res. J. Educ. Res. Rev. September 2013 Vol: 2(2): - [Abstract] [Full Text - PDF] (479 KB)
Original Research Articles
Gambo IM, Rabiu AM, Muhammad MB and Shugaba AI
Seroprevalence of HBsAg among Fulani nomads in Toro, North-Eastern Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. September 2012 Vol: 1(8): - [Abstract] [Full Text - PDF] (175 KB)
Ibrahim NT
Relationships between primary school pupils’ academic performance in basic science and technology with age and gender in Sokoto State, Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. February 2015 Vol: 4(2): - [Abstract] [Full Text - PDF] (164 KB)
Tasi’u Y.R, Iguisi E.O, Mallam I
Assessment of Water Supply Situation in the Rural Areas of Kano State, Northern Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. January 2016 Vol: 5(1): - [Abstract] [Full Text - PDF] (372 KB)
Review
Nana Adu-Pipim Boaduo
Methodological choice and application in participatory community organizing for rural development: frame work for rural development practitioners in developing countries.
Glo. Adv. Res. J. Educ. Res. Rev. July 2013 Vol: 2(7): - [Abstract] [Full Text - PDF] (183 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Oko on Google Scholar
Oko on Pubmed
A. E. Ndu on Google Scholar
A. E. Ndu on Pubmed

Statistics

Viewed 901
Printed 464
Downloaded 1316
Powered By iPortal Works