Global Advanced Research Journal of Educational Research and Reviews (GARJERR) ISSN: 2315-5132

May 2013, 2(5): pp. 111-118

Copyright © 2013 Global Advanced Research Journals

 

Full Length Research Paper

Dis-intermediation and its effects (impacts) in the marketing of consumer products.  A case of developing economy-Nigeria

OKO, A. E. NDU

Senior Lecturer in Marketing, Abia State University, Uturu Nigeria

Email: a.e_nduoko@yahoo.com

Accepted 13 May, 2013

Abstract

Nigeria consumer product marketing as a sub-sector of marketing is characterized by complex phenomena of poverty, lack of awareness, technology naiveness among others. These do not encourage the adoption of (e-marketing) dis-intermediation. This exercise that studies the impact of dis-intermediation on the marketing on consumer product in developing economy sourced, and collated data based on descriptive research principles from producers, middlemen and consumers and analyzed same. Findings include possible decline in sales volume based on dis-intermediation principles, increase in cost of market offer, un-affordability of infrastructural bases for e-marketing among others. This work recommends the integration of the consumer cooperative society principles in the dis-intermediation system and enhancement of consumer education on e-marketing as well as the introduction of governmental policies that are capable of reducing the cost of business operations.      

Keyword: Dis-intermediation, e-marketing, Consumer product, Developing economy, Nigeria.

 

 

Related Articles


Original Research Articles
EO Abolagba, OO Abolagba, KO Omokhafe, E Musa, SC Mesike, S Osazuwa and P Ogwuche
The Performance of Rubber Exports in Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. December 2016 Vol: 5(10): - [Abstract] [Full Text - PDF] (289 KB)
Samer, S. Ibrahim and Ibrahim, A. Mostafa
Impact of some common diseases on profitability of broiler farms
Glo. Adv. Res. J. Educ. Res. Rev. February 2018 Vol: 7(2): - [Abstract] [Full Text - PDF] (136 KB)
MH Shagal, HM Maina, RB Donatus and K Tadzabia
Bioaccumulation of trace metals concentration in some vegetables grown near refuse and effluent dumpsites along Rumude-Doubeli bye-pass in Yola North, Adamawa State
Glo. Adv. Res. J. Educ. Res. Rev. May 2012 Vol: 1(2): - [Abstract] [Full Text - PDF] (604 KB)
Odom TC, Nwanekezi EC, Udensi EA, Ogbuji CA, Ihemanma CA, Emecheta RO and Aji RU
Biochemical qualities of cassava fufu sold in Imo and Abia States of Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. October 2012 Vol: 1(7): - [Abstract] [Full Text - PDF] (168 KB)
Gwary, M.M., Nuhu, H.S., Burabe, B.I. and Toro, N.A.
Analysis of Determining Factors to Women’s Participation in Poultry Production in Toro Local Government Area of Bauchi State, Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. September 2015 Vol: 4(9): - [Abstract] [Full Text - PDF] (130 KB)
Review
Muhtarom, Nizaruddin, Joko Siswanto, Ida Sarotul Fitriyah
Brand Wingko Semar Traditional Culinary Exotism From Semarang Made From Pumpkin And Cassava With Educational Nuance Of Shadow Puppet
Glo. Adv. Res. J. Educ. Res. Rev. August 2014 Vol: 3(8): - [Abstract] [Full Text - PDF] (611 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Oko on Google Scholar
Oko on Pubmed
A. E. Ndu on Google Scholar
A. E. Ndu on Pubmed

Statistics

Viewed 2281
Printed 932
Downloaded 2403
Powered By iPortal Works