Global Advanced Research Journal of Educational Research and Reviews (GARJERR) ISSN: 2315-5132

May 2013, 2(5): pp. 111-118

Copyright © 2013 Global Advanced Research Journals

 

Full Length Research Paper

Dis-intermediation and its effects (impacts) in the marketing of consumer products.  A case of developing economy-Nigeria

OKO, A. E. NDU

Senior Lecturer in Marketing, Abia State University, Uturu Nigeria

Email: a.e_nduoko@yahoo.com

Accepted 13 May, 2013

Abstract

Nigeria consumer product marketing as a sub-sector of marketing is characterized by complex phenomena of poverty, lack of awareness, technology naiveness among others. These do not encourage the adoption of (e-marketing) dis-intermediation. This exercise that studies the impact of dis-intermediation on the marketing on consumer product in developing economy sourced, and collated data based on descriptive research principles from producers, middlemen and consumers and analyzed same. Findings include possible decline in sales volume based on dis-intermediation principles, increase in cost of market offer, un-affordability of infrastructural bases for e-marketing among others. This work recommends the integration of the consumer cooperative society principles in the dis-intermediation system and enhancement of consumer education on e-marketing as well as the introduction of governmental policies that are capable of reducing the cost of business operations.      

Keyword: Dis-intermediation, e-marketing, Consumer product, Developing economy, Nigeria.

 

 

Related Articles


Original Research Article
Abdullahi MS
Toxic effects of lead in humans: an overview
Glo. Adv. Res. J. Educ. Res. Rev. August 2013 Vol: 2(6): - [Abstract] [Full Text - PDF] (241 KB)
Review
Christian Chukwuma Opata
Nigeria and the Search for Food Security since the Amalgamation.
Glo. Adv. Res. J. Educ. Res. Rev. November 2014 Vol: 3(11): - [Abstract] [Full Text - PDF] (172 KB)
Original Research Articles
Sev Joesph Teryima, Agburu JI, and Timothy Alabar
The Management of Downsizing in Business Organization A Survey Of Skye Bank Plc in Benue State and Nasarawa State
Glo. Adv. Res. J. Educ. Res. Rev. May 2012 Vol: 1(4): - [Abstract] [Full Text - PDF] (90 KB)
Tugbobo OS, Abegunde SM and Idowu KS
Protection by Dialium indium (Fruit) against Pb2+-Induced Microcytic Anemia and Chromosome Aberration in Albino Rats In Vivo
Glo. Adv. Res. J. Educ. Res. Rev. October 2018 Vol: 7(8): - [Abstract] [Full Text - PDF] (85 KB)
Catherine Chovwen
Occupational stress among bank employees in South East Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. February 2013 Vol: 2(2): - [Abstract] [Full Text - PDF] (176 KB)
Isife BI, Albert CO and Amugo NM
Employers strategies for workers motivation in selected fast food companies in Port Harcourt Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. December 2012 Vol: 1(7): - [Abstract] [Full Text - PDF] (158 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Oko on Google Scholar
Oko on Pubmed
A. E. Ndu on Google Scholar
A. E. Ndu on Pubmed

Statistics

Viewed 1376
Printed 533
Downloaded 1706
Powered By iPortal Works