Global Advanced Research Journal of Educational Research and Reviews (GARJERR) ISSN: 2315-5132

May 2013, 2(5): pp. 111-118

Copyright © 2013 Global Advanced Research Journals

 

Full Length Research Paper

Dis-intermediation and its effects (impacts) in the marketing of consumer products.  A case of developing economy-Nigeria

OKO, A. E. NDU

Senior Lecturer in Marketing, Abia State University, Uturu Nigeria

Email: a.e_nduoko@yahoo.com

Accepted 13 May, 2013

Abstract

Nigeria consumer product marketing as a sub-sector of marketing is characterized by complex phenomena of poverty, lack of awareness, technology naiveness among others. These do not encourage the adoption of (e-marketing) dis-intermediation. This exercise that studies the impact of dis-intermediation on the marketing on consumer product in developing economy sourced, and collated data based on descriptive research principles from producers, middlemen and consumers and analyzed same. Findings include possible decline in sales volume based on dis-intermediation principles, increase in cost of market offer, un-affordability of infrastructural bases for e-marketing among others. This work recommends the integration of the consumer cooperative society principles in the dis-intermediation system and enhancement of consumer education on e-marketing as well as the introduction of governmental policies that are capable of reducing the cost of business operations.      

Keyword: Dis-intermediation, e-marketing, Consumer product, Developing economy, Nigeria.

 

 

Related Articles


Review
OBC Nwankwo
Thinking globally and acting locally: Re-thinking MDGs strategies in the rural communities of Anambra State
Glo. Adv. Res. J. Educ. Res. Rev. October 2012 Vol: 1(7): - [Abstract] [Full Text - PDF] (203 KB)
Original Research Articles
Rodrigo Fernando Miranda López, Elías David Caisa Yucailla, Gabriel Arturo Pazmiño Solys, Silvia Melinda Oyaque Mora, Manuel Roberto Soria Carrillo and Cecilia del Carmen Acosta Velasco
Recycling marketing system with a social approach and influence in the corporate image of the companies
Glo. Adv. Res. J. Educ. Res. Rev. June 2017 Vol: 6(4): - [Abstract] [Full Text - PDF] (314 KB)
Muhammad Nayab Gul Dahir, Shaheryar, Ahmad Shiraz Khan, Sir Aamir Gafoor
Globalization Drivers Effect on Consumer Likeliness Around The World
Glo. Adv. Res. J. Educ. Res. Rev. February 2014 Vol: 3(2): - [Abstract] [Full Text - PDF] (459 KB)
Akintayo DI
Managerial Capacity and Perceived Workers Productivity in Industrial Organizations in Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. April 2013 Vol: 2(4): - [Abstract] [Full Text - PDF] (96 KB)
Esiobu NS, GC Onubuogu and VBN Okoli.
Determinants of Income from Poultry Egg Production in Imo State, Nigeria: An Econometric Model Approach.
Glo. Adv. Res. J. Educ. Res. Rev. July 2014 Vol: 3(7): - [Abstract] [Full Text - PDF] (281 KB)
Angahar Paul Aondona
An evaluation of the regulatory framework for the prevention of misstatement of financial statements in Nigeria
Glo. Adv. Res. J. Educ. Res. Rev. March 2012 Vol: 1(2): - [Abstract] [Full Text - PDF] (283 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Oko on Google Scholar
Oko on Pubmed
A. E. Ndu on Google Scholar
A. E. Ndu on Pubmed

Statistics

Viewed 1039
Printed 480
Downloaded 1364
Powered By iPortal Works