Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) January 2016 Vol. 5(1), pp 001-010

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Original Research Articles

Business Partnership: Strategic Efforts To Increase The Performance Of Micro-Small Enterprises (MSEs) Facing Asean Economic Community (AEC) 2015

DR. Umiyati Idris

Lecturer, Candradimuka Social Sciences and Politics Academy

Email: umidris@gmail.com

Accepted 04 January 2016


Abstract 

In order to face Asean Economic Community (AEC) 2015 succesfully, internal enterprise resources shall support many aspect, start from the quality of human resources, mastery of technology, management system, business culture, capital strengthening, until entrepreneurship skill. Internal resources is an important factors in the form of sustainable competitive advantage. It is also an obstacle in developing of micro-small enterprises (MSEs) in agribusiness sector in South Sumatera, so that the position of this MSEs is often marginalized as economic agents. Business partnership between medium enterprises and large enterprises with MSEs as mandated by Government Regulation No. 44 of 1997 is a strategic solution to overcome these obstacles. Based on the result of research with using 225 entrepreneurs of MSEs which already set before, found that the partnersip program as variable that involved in the model gave positive and significant influence in the form of conducive internal resources and competitive advantage MSEs in agribusiness sector in South Sumatera. This proves that,  the partnership program is recognized to have a strategic and vital role as solution for growth and development MSEs to runs its business activity, either in domestic market even or even more in global market as has been demanded in AEC 2015 market, that full of intense competitions between business agents. 

Keywords:   Business Partnership, Internal Resources, Competitive Advantage, MSEs’s Performance.
 








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