Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 October 2014 Vol. 3(10), pp 465-472

Copyright © 2014 Global Advanced Research Journals   


Original Research Articles

Segment Analysis of Mobile Phones in Mexico: Iusacell

José G. Vargas-Hernández, M.B.A.; Ph. D.

L.N.I. Miguel Angel Ixtláhuac-Baumbach, Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Periférico Norte 799; Los Belenes; C.P. 45100, Zapopan, Jalisco, México Tel. +523337703340 Ext.,,

Accepted 15 September 2014


The aim of this paper is to analyze the telecommunications industry focusing on the segment of mobile telephony in Mexico on the role of the company Iusacell plays. It takes as starting point the theory based on the industry for strategic business management, by analyzing the concentration of this oligopolistic competition market presents. The methods used to determine the level of concentration are the Herfidal and Hirschmann Index and the Index of Dominance (Pascual), then the results obtained will be used in Games Theory to determine possible strategies that can help this company to expand its market or even in the process of strategic planning, which can be attended by managers of the firm.

Keywords: Industry, Iusacell, market concentration, oligopoly

Related Articles

SO Aghalino
Brief but revolutionary: Yar’ Adua and the sustainable development of the Niger Delta, Nigeria
Glo. Adv. Res. J. Manage. Bus. Stud. August 2012 Vol: 1(6): - [Abstract] [Full Text - PDF] (196 KB)
Original Research Articles
Maria Joao Martins Ferreira Major
Management Accounting Change in the Portuguese Telecommunications Industry
Glo. Adv. Res. J. Manage. Bus. Stud. May 2012 Vol: 1(4): - [Abstract] [Full Text - PDF] (241 KB)
Guptal Dey SK and Abhijit Sinha
Analysis of tea withering process through fuzzy logic approach
Glo. Adv. Res. J. Manage. Bus. Stud. April 2012 Vol: 1(1): - [Abstract] [Full Text - PDF] (165 KB)
Teerati Anandhwanlert and Chaipat Wattanasan
Career Perception of Undergraduate Students on Tourism and Hospitality Industry in Thailand
Glo. Adv. Res. J. Manage. Bus. Stud. December 2016 Vol: 5(10): - [Abstract] [Full Text - PDF] (423 KB)
Mwinyikione Mwinyihija and William Quiesenberry
Review of the challenges towards value addition of the leather sector in Africa
Glo. Adv. Res. J. Manage. Bus. Stud. November 2013 Vol: 2(11): - [Abstract] [Full Text - PDF] (451 KB)
Original Research Article
Sayed M. ElSayed Elkhouly, Salah El Din Ismail, Gharib Husien, Sarah El Sayed El Shazely
Examining supply chain practice in Egyptian SME firms
Glo. Adv. Res. J. Manage. Bus. Stud. April 2012 Vol: 1(3): - [Abstract] [Full Text - PDF] (40 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Jose Vargas Hernández G on Google Scholar
Jose Vargas Hernández G on Pubmed


Viewed 1048
Printed 315
Downloaded 1393
Powered By iPortal Works