Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) November 2015 Vol. 4(10), pp 390-397
Copyright © 2015 Global Advanced Research Journals
Original Research Articles
Exploring Cultural Capital Dimensions in Tourism: The Case of Zanzibar
Issa Seif Salim (PhD)1 and Lufumbi Mwaipopo (PhD)2
1CEO Zanzibar Overseas Services
2University of Dar es Salaam Business School
Corresponding author Email: issa@zanzibaroverseas.co.tz
Accepted 07 November 2015
Abstract
The increasing recognition of the potential of culture to generate revenue has created a significant surge in today’s global tourism market. Cultural resources can therefore be construed as capital that tourist destinations can utilize for economic advantage. Such capital needs to be well managed and its potential maintained for sustainable exploitation. This study explores this cultural capital of tourist destinations using Zanzibar as a case. Exploratory factor analysis is used to determine the underlying dimensions that constitute this construct. Seven dimensions are identified which for Zanzibar appear to be the distinct latent variables that motivate tourists to visit the island. These are “historical objects”, “cultural events”, “cultural behavior”, “traditional medicine and spiritual practices”, “traditional aqua activities”, “food and culinary experiences”, and “handcrafts”. Apart from the theoretical implications, the findings of this study provide an insight that destination managers can utilize in planning tourism strategies.
Keywords: Tourism, Dimensions, Cultural Capital, Historical objects, Cultural Events, Food and Culinary Experiences, Handcrafts,
Related Articles
Current Issue
- View Full Article - PDF
- Download Full Article - PDF
Viewing Options
- Issa Seif Salim on Google Scholar
- Issa Seif Salim on Pubmed
- Lufumbi Mwaipopo on Google Scholar
- Lufumbi Mwaipopo on Pubmed
Search for Articles
- Viewed 4573
- Printed 724
- Downloaded 3046