Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 March 2012 Vol. 3(3), pp 136-143

Copyright © 2013 Global Advanced Research Journals   

 

Original Research Articles

A Weighting Selection Study on the Virtual Community Website Design Service Quality Dimensions vs Impact of User Satisfaction in Community Websites 

Ching-Lin Huang 

Department of Information Management, Kao-Yuan University, Taiwan

Email: t90066@cc.kyu.edu.tw 

Accepted 11 March 2014

 

Abstract

The main purpose of this study is to evaluate and select the weighting values from the study on the virtual community website design service quality dimensions vs impact of user satisfaction in community websites, using users from Facebook among Social Networks and Google+ among community websites as the study subjects, analyzing the relevance between the respective criteria by Analytic Network Process (ANP), and discovering the important factors of the respective criteria and the dominance order of the weighting. It has been found from the study results that the weighting values of scholars and community website users are both larger than 0.1 among the virtual community website design service quality dimensions. Hence, it appears scholars and/or community website users think Web Design, Operational Ease, Connection Ability, Page Deployment and Picture Style are important indicators of affecting the design service quality of virtual community websites, in spite of community website users having-different perspectives about the weighting of the above five indicators. The difference results from scholars tending to think in theoretical perspectives in believing web design has the most impact on the service quality, further on community website user satisfaction; otherwise, community website users tend to think in practical perspectives in believing Operational Ease has the most impact on the service quality, further on community website user satisfaction. The results could be the reference for virtual community website-related research and business owners. 

Keywords: virtual community websites, service quality, satisfaction, Analytic Network Process (ANP)

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