Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 March 2014 Vol. 3(3), pp 107-113

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Original Research Articles

Assessment of Budgetary Allocation to Public Owned Media Houses : A case study of the Herald Newspaper 

Adeoti, Johnson O.1,  Abdulraheem, Mulikat2, Yahaya, Khadijat A.3 

1Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Ilorin Nigeria

2Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin Nigeria

3Department of Accounting & Finance, Falculty of Management Sciences, University of Ilorin, Ilorin Nigeria

Corresponding author Email: drpastorjoadeoti@yahoo.com 

Accepted 03 March 2014

Abstract

This study is designed to find out the factors influencing budgetary allocation to public owned media houses. The factors considered are government priority, revenue generation drive, the size of personnel ,Infrastructural development, Accountability, economics of the nation, commissioner’ influence and house of assembly. The objectives is to determine if revenue generation drive influence budgetary allocation and to also determine if the educational orientation of the government influence budgetary allocation to parastatals. Thirty two questionnaires were administered to the respondents by the researcher.  The data collected were analysed using frequency count, percentages and regression and correlation statistical technique. The analysed data revealed that revenue generation drive and educational orientation of the government  influence budgetary allocation to parastatals. Based on the findings it was recommended that in addition to government subvention, media administrator should look for alternative sources of fund for media development. 

Keywords: Budgetary,  Allocation, Revenue, Media houses.

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