Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) April 2016 Vol. 5(4), pp 102-112

Copyright © 2016 Global Advanced Research Journals   

 

Original Research Articles

Long-Term Impact of Message Framing and Chronic Regulatory Focus in Stroke Patients

Dong-Jenn Yang a, Chiu-Ping Chen a, Chih-Chung Wang b*

aDepartment of Business Administration Email: alimama@isu.edu.tw, 886-7-6577711

aPostgraduate Programs in Management, Email: therapydna@yahoo.com.tw, 886-7-6577711

bRehabilitation Department,

Correspondence author Email k87794washington@yahoo.com.tw, 886-7-3121101

a I-Shou University, No.1, Sec. 1, Xuecheng Rd., Dashu Dist., Kaohsiung City 840, Taiwan (R.O.C.)

b Kaohsiung Medical University Chung-Ho Memorial Hospital, No.100, Ziyou 1st Rd., Sanmin Dist., Kaohsiung City 807, Taiwan (R.O.C.)

Accepted 26 April 2016


Abstract 

Prior studies about framing with chronic regulatory focus have indicated that a gain-framed message was effective to motivate individuals with promotion focus to perform the health behavior, whereas for those with prevention focus, a loss-framed message was beneficial. However, little research has examined the persuasive effects on the clinical settings. Furthermore, unlike those findings, this study hypothesized that a gain-framed message might be more persuasive to motivate both stroke patients with promotion focus and prevention focus because (1) rehabilitation was non-risky and had certain outcomes and (2) rehabilitation was important to reach the desired goal and fulfill responsibility. The results revealed that the gain-framed message produced a favorable attitude toward the recommended behavior and facilitated long-term behavioral change. This study offered health care providers useful guidelines to design influential messages for target patients to prompt health behavior.

Keywords: Message framing, chronic regulatory focus, prospect theory, regulatory focus theory, stroke, rehabilitation







 








Related Articles


Review
Birtukan Atinkut
The Historical Development of Early Warning Practice in Ethiopia Since 1970s
Glo. Adv. Res. J. Manage. Bus. Stud. August 2014 Vol: 3(4): - [Abstract] [Full Text - PDF] (188 KB)
Original Research Articles
Sajedeh Nazari, Mehrdokht Mazdeh, Mohammad Taheri, Arezou Sayad, Abolfazl Movafagh and Romina Dastmalchi
A double-blind, placebo-controlled and randomized trial of Cerebrolysin in patients with acute ischemic stroke in Iran
Glo. Adv. Res. J. Manage. Bus. Stud. May 2015 Vol: 4(5): - [Abstract] [Full Text - PDF] (104 KB)
Gilbert Enyidah Okey Ordu
A Comparative Analysis of the 1994 Study of the Female Driving Under Influence DUI and Habitual Traffic Violator HTV Recidivists and Non Recidivists Rates of Voluntary Participation and Completion in Institutionalized Rehabilitation Programs Did Rehabilitation Programs Availability make any Difference
Glo. Adv. Res. J. Manage. Bus. Stud. December 2015 Vol: 4(11): - [Abstract] [Full Text - PDF] (311 KB)
Sunnu and Amakiri
An experimental study of the solar Jack pump
Glo. Adv. Res. J. Manage. Bus. Stud. May 2012 Vol: 1(2): - [Abstract] [Full Text - PDF] (846 KB)
Mehmet Sirik, Bozkurt Gulek, Gokhan Soker, Omer Kaya, Kaan Esen, Yusuf Yarar, Eda Soker
The efficacy of 0.2 T low-field open MR imaging in the diagnosis of carpal tunnel syndrome
Glo. Adv. Res. J. Manage. Bus. Stud. January 2014 Vol: 3(1): - [Abstract] [Full Text - PDF] (392 KB)
Review
Charles Amone
Nationalism, popular uprising and the un-doing of martial race concept in Uganda, 1971 to 1986
Glo. Adv. Res. J. Manage. Bus. Stud. October 2013 Vol: 2(3): - [Abstract] [Full Text - PDF] (236 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Dong Jenn Yang on Google Scholar
Dong Jenn Yang on Pubmed
Chiu Ping Chen on Google Scholar
Chiu Ping Chen on Pubmed
Chih Chung Wang on Google Scholar
Chih Chung Wang on Pubmed

Statistics

Viewed 741
Printed 158
Downloaded 590
Powered By iPortal Works