Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) April 2016 Vol. 5(4), pp 102-112

Copyright © 2016 Global Advanced Research Journals   

 

Original Research Articles

Long-Term Impact of Message Framing and Chronic Regulatory Focus in Stroke Patients

Dong-Jenn Yang a, Chiu-Ping Chen a, Chih-Chung Wang b*

aDepartment of Business Administration Email: alimama@isu.edu.tw, 886-7-6577711

aPostgraduate Programs in Management, Email: therapydna@yahoo.com.tw, 886-7-6577711

bRehabilitation Department,

Correspondence author Email k87794washington@yahoo.com.tw, 886-7-3121101

a I-Shou University, No.1, Sec. 1, Xuecheng Rd., Dashu Dist., Kaohsiung City 840, Taiwan (R.O.C.)

b Kaohsiung Medical University Chung-Ho Memorial Hospital, No.100, Ziyou 1st Rd., Sanmin Dist., Kaohsiung City 807, Taiwan (R.O.C.)

Accepted 26 April 2016


Abstract 

Prior studies about framing with chronic regulatory focus have indicated that a gain-framed message was effective to motivate individuals with promotion focus to perform the health behavior, whereas for those with prevention focus, a loss-framed message was beneficial. However, little research has examined the persuasive effects on the clinical settings. Furthermore, unlike those findings, this study hypothesized that a gain-framed message might be more persuasive to motivate both stroke patients with promotion focus and prevention focus because (1) rehabilitation was non-risky and had certain outcomes and (2) rehabilitation was important to reach the desired goal and fulfill responsibility. The results revealed that the gain-framed message produced a favorable attitude toward the recommended behavior and facilitated long-term behavioral change. This study offered health care providers useful guidelines to design influential messages for target patients to prompt health behavior.

Keywords: Message framing, chronic regulatory focus, prospect theory, regulatory focus theory, stroke, rehabilitation







 








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