Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) May 2015 Vol. 4(5), pp 203-207

Copyright © 2015 Global Advanced Research Journals   


Original Research Articles

A study to analyze relationship between psychological behavioral factors on WhatsApp addiction among Youth in Jalandhar District in Punjab

1Navjit Singh, 2Nidhi Chopra, 3Jaspreet Kaur

1Assistant Professor, PTU, Jalandhar

2Assistant Professor, PTU, Jalandhar

3Assistant Professor, LKC, GNDU, Amritsar

Corresponding author Email:

Accepted 15 February 2015


Technology is not a new concept. Humans have been innovating ways to make life easier from the beginning. Recently, these changes have been coming faster and faster. The effects of these new inventions cannot be measured or seen before a newer technology is born. For the sake of this paper the relationship between behavioral factors on the use of “WhatsApp” (a Smartphone technology) on the youth is considered. Technology itself is not a bad thing; actually, it has helped better millions of lives by education, job performance, and entertainment. However, it is becoming more of an impact and prevalent in the lives of its users. This leads to higher rates of technology addiction and can lead to numerous social, physical, and psychological problems. In this paper a descriptive research is conducted to analyze the behavioral consequences of the use of WhatsApp among youth (18-35 age group) in Jalandhar. A sample of 150 respondents (75 male and 75 female) was considered for collecting the data with the help of a structured questionnaire.

Keywords: Psychological behavioral factors, WhatsApp addiction, and Youth

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