Global Advanced Research Journal of Management and Business Studies (ISSN: 2315-5086) May 2015 Vol. 4(5), pp 196-202

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Original Research Articles

Company’s financial performance & CSR: Pakistan context

Sarah Wali Qazi1, Monir Ahmed2, Shumaila Kashif3, Zulfiqar Ali Qureshi4

1Lecturer, Sindh Madressatul Islam University, Karachi Email: sarah.w.qazi@gmail.com

2Assistant Professor, Sindh Madressatul Islam University, Karachi, Flat # 38  Block #G  Al-Azam Square  Federal B Area  Karachi  Pakistan.  Email:monirahmed50@gmail.com

3Assistant Professor, Sindh Madressatul Islam University, Karachi Email: kashifshumaila@gmail.com

4Assistant Professor, University of Sindh, Jamshorozulfiqargayak@gmail.com

Accepted 04 May 2015


Abstract 

The concept of CSR is on rise for acceptance worldwide. Many developed countries are implementing that idea and gaining benefits of it. But in Pakistan this concept is relatively new. Organizations here are not aware of it. They believe that CSR means giving donation or charity and the organizations are involved in philanthropic activities. The research is qualitative in nature and the data are collected from both primary and secondary sources. For secondary data sources of journals, articles, news, reports and companies’ websites are used and for primary data corporate managers are engaged in in-depth interviews. During this data collection process especially during interviews it was found that different managers had different perceptions but everyone agrees on one point that through CSR company’s identity is fortified. Thus a strong positive impact becomes evident on the financial performance of the organization. Further, the image ultimately enhances revenues in term of sales, shareholder’s value, brand loyalty, employees’ retention. Hence CSR has strong positive impact on financial performance of companies.

Keywords: Corporate Social Responsibility CSR, Corporate Financial performance CFP

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