Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086
June 2017 Vol. 6(4), pp. 089-094
Copyright © 2017 Global Advanced Research Journals

 

Full Length Research Paper  

Recycling marketing system with a social approach and influence in the corporate image of the companies

Rodrigo Fernando Miranda López1, Elías David Caisa Yucailla2, Gabriel Arturo Pazmiño Solys3*, Silvia Melinda Oyaque Mora4, Manuel Roberto Soria Carrillo5 and Cecilia del Carmen Acosta Velasco6

1Magister in Business Management MBA, Mention Financial Management. Business Engineer, Teacher Faculty of Administrative Sciences Technical University of Ambato. Technical University of Ambato - Ecuador.
2Master in Public Management, Commercial Engineer, Faculty of Administrative Sciences Technical University of Ambato. Technical University of Ambato - Ecuador.
3Doctor in Industrial Engineering, Master in Socio Productive Projects, Mechanical Engineer, Business Engineer. Lecturer at the Technical University of Ambato - Ecuador, Technical University of Ambato – Ecuador.
4Magister in Production Planning Administration, CPA Audit and Accounting Engineer, Faculty of Administrative Sciences Faculty, Technical University of Ambato - Ecuador.
5Master in International Trade and Negotiation, Foreign Trade Engineer, Faculty of Administrative Sciences Faculty, Technical University of Ambato - Ecuador.
6Magister in Integral Audit, Engineer of Companies, Engineer in Accounting and Audit CPA, Teacher of the Polytechnic School of Chimborazo - Ecuador.

*Corresponding Author Email: ga.pazmino@uta.edu.ec, gapasrio@gmail.com

Accepted 02 July, 2017

Abstract

The present research analyze the recycling marketing system with projection of social assistance, and its impact on the corporate image of companies. Through recycling, organizations can bring their links to the customer and society by solving various social problems with the implementation of social marketing projects. The study was based on a qualitative-quantitative approach by combining and contrasting data derived from different sources, it is also supported by descriptive research, correlational, and field research types, since it was necessary to emphasize the study in both sources primary and secondary. The observation technique was applied to the economically active population of some communities in the Esmeraldas and Manabí canton, and 22 people were affected by the earthquake on April 16, 2016. The study determined that the impact of the implementation of recycling marketing with the projection of social assistance, made by the Company Plasticaucho, improves the corporate image by solving problems of society through the implementation of marketing strategies coupled with psycho social factors, these findings allow us to propose a recycling marketing system with a social focus. It was determined that the recycling marketing system with social assistance projection maintains a good impact with the corporative image of the companies, thus becoming a strategic tool for the solution of social needs that should be covered in society, and in this way they are contributing to the environment in their care and the sustainability of future generations.

Keywords: Marketing of recycling, corporate image, society, social assistance.

 

References

Coca A (2012). The concept of Marketing: past and present. J. Soc. Sci. Xiv(2): 396.

Echeverri L (2010). Insertion of the Green Marketing in Business Practices in Colombia (Case Studies). Revisit Luna Azul. 31:5.

Malan G (2017). Research project: Recycling Marketing Systems with Social Assistance Projection, Case: Plasticaucho, Faculty of Administrative Sciences, Marketing and Business Management, University Technical de Ambato

PACK abc. (05 of 02 of 2016). Types and characteristics of pallets. Retrieved from http://www.abc-pack.com/enciclopedia/tipo-y-caracteristicas-de-palets

Pintado T, Sánchez J (2013). Corporate Image influences business management 2nd edition. Madrid: ESIC Editorial.

Portfolio. (10 out of 10, 2013). The most admired companies in Social Responsibility. Retrieved from "http://www.portafolio.co/negocios/empresas/companias-admiradas-responsabilidad-social-77890

Humanitarian Aid and Development: Social Inclusion and Sustainability. Revisit Compendium, 29: 81-83.

Rufin R, Medina C (2012). Public Marketing Research, applications, and strategies. Madrid: ESIC Editorial

 

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