Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 August 2012 Vol. 1(7), pp 217-227

Copyright © 2012 Global Advanced Research Journals   


Original Research Articles

Environmental scanning as a strategy for enhancing productivity in a goal oriented organizations: a survey of Dangote cement, Gboko plant (2005 – 2010) 

SEV, Joseph Teryima1,   Alabar, T. Timothy2 and  Wombo  Dinah Ngovenda3 

Department of Business Management, Benue State University, Makurdi- Nigeria. 

Corresponding author Email: 

Accepted 23 July 2012



The main objective of the empirical survey is to establish the role of environmental scanning as a tool for enhancing productivity and growth in goal oriented organizations with a focus on Dangote Cement Plc Gboko plant in Nigeria, West Africa. A survey research design was adopted for the study. Primary and secondary sources of data were employed and utilised to test the hypotheses. Regression test (r-Cal) was used to test the hypotheses on profitability, Chi-square for the hypotheses on sustainable competitive advantage, enhancement in market share and growth, and improvement of service delivery and innovations. The findings revealed that environmental scanning application can enhance improvement in service delivery and innovation, sustainable competitive advantage, good profit status and quality of production. It was recommended that Dangote Cement Plc Gboko plant in Nigeria should endeavour to monitor the relevant environments in order to identify opportunities and threats affecting business transactions/operations periodically. With these, necessary financial resources be made available and skilful knowledgeable experts be employed to discharge this noble task in order for the cement organization to remain competitive and relevant. 

Keywords: Environmental Scanning, Enhancing productivity, Goal oriented organizations, Dangote Cement Company

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

SEV Joseph Teryima on Google Scholar
SEV Joseph Teryima on Pubmed
Alabar T Timothy on Google Scholar
Alabar T Timothy on Pubmed
Wombo Dinah Ngovenda on Google Scholar
Wombo Dinah Ngovenda on Pubmed


Viewed 1482
Printed 705
Downloaded 3151
Powered By iPortal Works