Global Advanced Research Journal of Social Science (GARJSS)
May 2014 Vol. 3(3), pp. 037-043
Copyright © 2014 Global Advanced Research Journals

 

Full Length Research Paper

Japanese Perceptions of Climate Change and their Behavioral Intentions of Visiting Cherry Blossom Festival

Ryo Sakurai1*, Naoya Komatsu2 and Hiromi Kobori2

1Japan Society of Promotion of Science, Postdoctoral Researcher/Graduate School of Environment and Information Sciences Bldg. 4. Room 206. 79-7 Tokiwadai, Hodogaya-ku, Yokohama, Kanagawa 240-8501, Japan
2Faculty of Environmental and Information Studies, Tokyo City University, 3-3-1 Ushikubo-nishi, Tsuzuki-ku, Yokohama, Kanagawa 224-0015, Japan

*Corresponding Author E-mail: ryo223sak@gmail.com; Phone:81-90-3801-3212; Fax: 81-48-469-0976

Accepted 29 May, 2014

Abstract

We surveyed visitors to Japanese cherry blossom festivals to examine perceptions of climate change, blooming times, and future intentions to visit festivals under flower timing. We distributed questionnaires to visitors at three festival sites. Among 266 respondents, the majority (>60%) thought that global warming was occurring while less than 30% thought that global warming was affecting the flower timing of cherry blossoms. Thirty percent of respondents wanted to visit the festival even if the cherry flowers started to fall during the festival period. Multiple regression analysis revealed that the closer visitors’ residences to festival site, the more likely they responded that they would visit festivals even if cherry blooms were finished (p<0.05). As global climate change continues and flowering times advance, future Japanese cherry blossom festivals might become more localized with a smaller number of visitors.

Keywords: behavioral intention, cherry blossom festival, climate change, Japan, perception, visitor

 

Related Articles


Review
Badawi A.Tantawi and Shimaa A. Badawy
Climate Changes and Its Impacts on Agricultural production and water resources in Egypt
Glo. Adv. Res. J. Soc. Sci September 2019 Vol: 8(8): - [Abstract] [Full Text - PDF] (180 KB)
Original Research Articles
mahnaz sadat sadeghi and mehdi hosseini
Seabirds, Anas crecca and Ringa Solitaria as bioindicators of mercury and methyl mercury contamination, from Arvand River, border between Iran and Iraq
Glo. Adv. Res. J. Soc. Sci May 2018 Vol: 7(5): - [Abstract] [Full Text - PDF] (1,013 KB)
Akira Otsuki and Masayoshi Kawamura
Research Evaluation Contribution Index hMC Index
Glo. Adv. Res. J. Soc. Sci December 2014 Vol: 3(9): - [Abstract] [Full Text - PDF] (0 KB)
Kazuki Shimomae, So Makabe, Tanaphol Boriboonkaset, Dong Poh Chin,Tomoko Igawa, Raham Sher Khan, Masahiro Mii and Ikuo Nakamura
Enhanced efficiency of Agrobacterium-mediated transformation by sulfamethazine treatment in ravenna grass, Erianthus ravennae (L.) Beauv.
Glo. Adv. Res. J. Soc. Sci November 2015 Vol: 4(11): - [Abstract] [Full Text - PDF] (615 KB)
Short Communication
Dong-Hoon Shin, Sungman Park, Young-Jin Kim, Sora Kim, Min Soo Kim, Soo-Dong Woo and Yoon-Won Kim
Development and Clinical Evaluation of Rapid Diagnostic Kit for Hemorrhagic Fever with Renal Syndrome
Glo. Adv. Res. J. Soc. Sci December 2017 Vol: 6(12): - [Abstract] [Full Text - PDF] (2,842 KB)
Original Research Article
Bijoy Krishna Banik
Perception of and Awareness about Medicalisation of Pregnancy and Childbirth in Bangladesh: A Case of Rajshahi Metropolitan City
Glo. Adv. Res. J. Soc. Sci February 2018 Vol: 7(2): - [Abstract] [Full Text - PDF] (163 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Ryo Sakurai on Google Scholar
Ryo Sakurai on Pubmed
Naoya Komatsu on Google Scholar
Naoya Komatsu on Pubmed
Hiromi Kobori on Google Scholar
Hiromi Kobori on Pubmed

Statistics

Viewed 3079
Printed 1816
Downloaded 1254
Powered By iPortal Works