Global Advanced Research Journal of Social Science (GARJSS)
May 2014 Vol. 3(3), pp. 037-043
Copyright © 2014 Global Advanced Research Journals

 

Full Length Research Paper

Japanese Perceptions of Climate Change and their Behavioral Intentions of Visiting Cherry Blossom Festival

Ryo Sakurai1*, Naoya Komatsu2 and Hiromi Kobori2

1Japan Society of Promotion of Science, Postdoctoral Researcher/Graduate School of Environment and Information Sciences Bldg. 4. Room 206. 79-7 Tokiwadai, Hodogaya-ku, Yokohama, Kanagawa 240-8501, Japan
2Faculty of Environmental and Information Studies, Tokyo City University, 3-3-1 Ushikubo-nishi, Tsuzuki-ku, Yokohama, Kanagawa 224-0015, Japan

*Corresponding Author E-mail: ryo223sak@gmail.com; Phone:81-90-3801-3212; Fax: 81-48-469-0976

Accepted 29 May, 2014

Abstract

We surveyed visitors to Japanese cherry blossom festivals to examine perceptions of climate change, blooming times, and future intentions to visit festivals under flower timing. We distributed questionnaires to visitors at three festival sites. Among 266 respondents, the majority (>60%) thought that global warming was occurring while less than 30% thought that global warming was affecting the flower timing of cherry blossoms. Thirty percent of respondents wanted to visit the festival even if the cherry flowers started to fall during the festival period. Multiple regression analysis revealed that the closer visitors’ residences to festival site, the more likely they responded that they would visit festivals even if cherry blooms were finished (p<0.05). As global climate change continues and flowering times advance, future Japanese cherry blossom festivals might become more localized with a smaller number of visitors.

Keywords: behavioral intention, cherry blossom festival, climate change, Japan, perception, visitor

 

Related Articles


Original Research Articles
Tchatchoua Dorothy Tchapda, Caspa Roseline Gusua, Oumarou Hamadou, Hamawa Yougouda Abib Fanta Chimene, Froumsia Moksia
genetic-resources-of-faidherbia-albida-(del.)-a.-chev.-in-the-sudano-sahelian-region-of-cameroon
Glo. Adv. Res. J. Soc. Sci September 2017 Vol: 6(9): - [Abstract] [Full Text - PDF] (521 KB)
Moses Kumi Asamoah
The role of the Holy Spirit in the life of the Penteco/Charismatic believer
Glo. Adv. Res. J. Soc. Sci December 2013 Vol: 2(6): - [Abstract] [Full Text - PDF] (182 KB)
Isife BI, Albert CO and Amugo NM
Employers strategies for workers motivation in selected fast food companies in Port Harcourt Nigeria
Glo. Adv. Res. J. Soc. Sci December 2012 Vol: 1(7): - [Abstract] [Full Text - PDF] (158 KB)
Dinh Tran Ngoc Huy
The Risk Level of Viet Nam Banking Industry Under Financial Leverage During and After The Global Crisis 2009 to 2011
Glo. Adv. Res. J. Soc. Sci January 2018 Vol: 7(1): - [Abstract] [Full Text - PDF] (293 KB)
Kazuki Shimomae, So Makabe, Tanaphol Boriboonkaset, Dong Poh Chin,Tomoko Igawa, Raham Sher Khan, Masahiro Mii and Ikuo Nakamura
Enhanced efficiency of Agrobacterium-mediated transformation by sulfamethazine treatment in ravenna grass, Erianthus ravennae (L.) Beauv.
Glo. Adv. Res. J. Soc. Sci November 2015 Vol: 4(11): - [Abstract] [Full Text - PDF] (615 KB)
Ramachandran Narayanan
Quality of Life and Perception of Health is Getting Affected due to Diabetes
Glo. Adv. Res. J. Soc. Sci May 2016 Vol: 5(5): - [Abstract] [Full Text - PDF] (11 KB)

Current Issue

Viewing Options

View Full Article - PDF
Download Full Article - PDF

Search for Articles

Ryo Sakurai on Google Scholar
Ryo Sakurai on Pubmed
Naoya Komatsu on Google Scholar
Naoya Komatsu on Pubmed
Hiromi Kobori on Google Scholar
Hiromi Kobori on Pubmed

Statistics

Viewed 1894
Printed 1664
Downloaded 747
Powered By iPortal Works